In Brief: Health-Mark Diagnostics
This article was originally published in The Tan Sheet
Executive Summary
Health-Mark Diagnostics: Six thousand SKUs of CholestoChek total cholesterol screening test, URI-TEST urine screening test for urinary tract infections and URI-TEST for diabetics ship to Eckerd's April 11 for national distribution. The products will receive approximately $2 mil. in consumer ad support, the company says. Print ads for the products, which are a part of a 14-product self-diagnostics line from the Ft. Lauderdale, Fla.-based firm, will appear in publications such as Self and the American Association of Retired Persons' in-house magazine. The tests will retail for approximately $7.99 each...