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Consumer OTC Drugs

Daily Wellness Company launching Elix "functional beverages" with vitamins, herbs.

This article was originally published in The Tan Sheet

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  • The Tan Sheet

Executive Summary

DAILY WELLNESS ELIX "FUNCTIONAL BEVERAGES" LAUNCHING in California, Oregon and Washington state health and natural food stores. The Los Altos, Calif.-based start-up company is aiming for national distribution within three months. Intended for daily use, the beverages "are a convenient and enjoyable way to ensure you're getting the basic daily requirements of essential B complex, C and other vitamins and minerals in an easy-to-absorb form and reap the functional benefits of herbal botanicals," Daily Wellness claimed.

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