In Brief: Whitehall-Robins
This article was originally published in The Tan Sheet
Executive Summary
Whitehall-Robins: Junior Strength Advil is shipping and will be in stores by the last week of March, the company says. TV ads for the 100 mg ibuprofen-containing NSAID analgesic will begin in mid-April. The product received FDA approval Dec. 13 "for the temporary reduction of fever and relief of minor aches and pains due to colds, flu, sore throat, headaches and toothaches" in children between the ages of six and 11 ("The Tan Sheet" Dec. 23, 1996, p. 12)...