Coppertone Kids protection after "vigorous activity" claim needs substantiation -- FTC.
This article was originally published in The Tan Sheet
Executive Summary
SCHERING COPPERTONE KIDS BROCHURE ON CHILD SUNSCREEN USE REQUIRED BY FTC under a consent order announced Feb. 18. The color brochure, to be designed, produced and printed by Schering-Plough, must convey messages to parents on the "importance of sunscreens" in preventing skin damage such as skin cancer, sunburn and premature skin aging, the "need to reapply sunscreens after toweling or sustained vigorous activity" and the importance of "proper application of sunscreens," the Federal Trade Commission consent order states.