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Mylanta AR introductory ads break during week of Jan. 25.

This article was originally published in The Tan Sheet

Executive Summary

MYLANTA AR INTRODUCTORY AD CAMPAIGN broke during the week ending Jan. 25 on network TV. Ads are being handled by New York City-based The Healthcare Connection, a unit of Saatchi & Saatchi. The new acid blocker from J&J/Merck is being marketed under the same NDA as Pepcid AC and is indicated both for prevention and treatment of heartburn ("The Tan Sheet" Jan. 13, p. 3).

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