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Beiersdorf launching Nivea Sun skin care to mass market stores in January.

This article was originally published in The Tan Sheet

Executive Summary

BEIERSDORF EXPANDING SUN CARE OFFERINGS WITH NIVEA SUN, a "multi-benefit" skin care line, the Hamburg, Germany-based company said. Designed for year-round use, Nivea Sun products are formulated with "anti-wrinkle ingredients," vitamin E and anti-inflammatory provitamin B5, Beiersdorf said. On-counter in January, the five-SKU line includes a facial sunscreen, two body sunscreen lotions, a children's sunscreen lotion and a sunless tanning product. The Nivea Sun collection has been available in Europe for 35 years and is the region's number-one brand, according to Beiersdorf.

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