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In Brief: Gillette

This article was originally published in The Tan Sheet

Executive Summary

Gillette: Spending $10 mil. on Soft & Dri advertising in 1997, focusing on Silken Solid, the company's newest formulation. TV spots with new spokesperson, "Baywatch" star Yasmine Bleeth will break in February, and print ads will run in April issues of women's magazines. Silken Solid is made with silk protein for smoother application and less white residue, Gillette says...
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