In Brief: AkPharma's Prelief
This article was originally published in The Tan Sheet
Executive Summary
AkPharma's Prelief: Promotion starting in December features the product's logo, toll-free number and a free sample offer on coffee cups to be distributed to coffee shops, street vendors, delicatessens, diners and restaurants in the New York metropolitan area, the company says. The product, containing 65 mg calcium glycerophosphate, "neutralizes acidy foods" such as coffee. Prelief was launched last spring ("The Tan Sheet" May 17, p. 14). The "PromoCup" promotion is expected to be used in other "major metro areas" after the New York test...