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In Brief: Nature's Pride

This article was originally published in The Tan Sheet

Executive Summary

Nature's Pride: Launches Arth Rid Rejuvenative Joint Therapy powdered nutritional supplement that "offers arthritis sufferers and athletes an affordable daily regimen of cartilage regeneration," firm said. Launch will be supported by ads in Let's Live magazine beginning in January. Arth Rid is a "protein derivative of collagen." Suggested retail price for a 30-day supply is $27.90. Company promoting product to its independent healthcare store customers by offering an introductory 20% discount off wholesale price. Nature's Pride also is working on selling products in GNC stores...
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