Children's Advil introductory ads compare eight-hour dosing to Children's Tylenol.
This article was originally published in The Tan Sheet
Executive Summary
CHILDREN'S ADVIL AD COMPARING EIGHT-HOUR DOSING VERSUS CHILDREN'S TYLENOL premiered on network television stations Sept. 26. The 30-second commercial emphasizes that Children's Advil is effective for twice as long as the McNeil product, which carries a four-hour dosing regimen. The ad's tagline describes Children's Advil as "the next generation in children's fever relief."