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Medical Foods introduces NiteBite snack bar for diabetics via toll-free number, mail order.

This article was originally published in The Tan Sheet

Executive Summary

MEDICAL FOODS MARKETING NITEBITE SNACK BAR FOR DIABETICS via a toll-free number that appears in the company's advertising and promotional materials. Medical Foods, Inc. began selling NiteBite, which provides timed-release glucose for the nighttime nutritional management of hypoglycemia, in August. A print ad first appeared in July in publications including Diabetes Self-Management, Diabetes Advisor, Diabetes Educator and Diabetes Interview. The ad also has run in medical journals such as the Journal of the American Dietetic Association.
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