Zantac 75 generates about $90 mil. in sales in first two months -- Warner-Lambert.
This article was originally published in The Tan Sheet
Executive Summary
ZANTAC 75 SELL-IN GENERATES SALES OF ABOUT $90 MIL. IN FIRST TWO MONTHS on the market, Warner-Lambert indicated in its second-quarter sales and earnings. The company noted that the Rx-to-OTC switch heartburn remedy "has gotten off to a fast start in the U.S., capturing 35% of the over-the-counter H2 antagonist market in just two months since its introduction.