In Brief: GOJO Industries
This article was originally published in The Tan Sheet
Executive Summary
GOJO Industries: Kicks off national launch of Purell Instant Hand Sanitizer, "a refreshing gel that kills 99.9% of most common-disease causing germs on the hands in 15 seconds without water," with shipments to Walgreen's and Duane Reade this month. Purell is formulated with ethyl alcohol and moisturizers and is available in a 2 oz. pocket size or an 8 oz. pump. GOJO is working on developing a national advertising campaign, the company says; Purell, which has been marketed to health care and food service workers for 10 years, will target teachers, parents, campers, flight attendants and "people on the go"...