In Brief: Schering-Plough
This article was originally published in The Tan Sheet
Executive Summary
Schering-Plough: Introducing Viractin cream and gel for treatment of cold sores and fever blisters on June 24. The products, which contain 2% tetracaine, will retail at $4.65 in mass merchandisers and $5.59 in drug stores. Schering-Plough is planning a national radio and print advertising campaign beginning Sept. 1...