In Brief: Axid AR
This article was originally published in The Tan Sheet
Executive Summary
Axid AR: Begins shipping to the trade June 24, Whitehall-Robins reports. The H2 antagonist follows three other recent launches: SmithKline Beecham's Tagamet HB, J&J/Merck's Pepcid AC and Warner-Wellcome's Zantac 75. Axid AR launch advertising is expected to focus on "rapid" onset of action...