In Brief: Renova consumer ads

This article was originally published in The Tan Sheet

10 Jun 1996
News

The Tan Sheet

Executive Summary

Renova consumer ads: Ortho plans to launch consumer advertising campaign in mid-June touting the prescription anti-wrinkling agent as a "tube of truth." The campaign, designed by DDB Needham, New York, features a toll-free number through which consumers can enroll in a compliance program with personalized progress bulletins; eventually the campaign will expand to include direct-to-consumer TV ads. The Renova compliance brochure recommends J&J's Neutrogena line for additional skin care needs...

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OTC Drugs

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In Brief: Renova consumer ads

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