Managed care must be persuaded of OTCs' quality-of-care potential -- former P&G exec.
This article was originally published in The Tan Sheet
Executive Summary
OTC DRUG QUALITY-OF-CARE BENEFITS KEY IN MANAGED CARE NEGOTIATIONS, Tom Moore, former president of Procter & Gamble Health-care, suggested at the Nonprescription Drug Manufacturers Association's annual meeting in Colorado Springs on May 19. Moore and five fellow panelists debated the issue of "managed care vs. managed scare" during the first general session of NDMA's 115th annual meeting.