SmithKline forms partnership with American Lung Association to support Nicorette launch.
This article was originally published in The Tan Sheet
Executive Summary
SMITHKLINE ENTERS PARTNERSHIP WITH AMERICAN LUNG ASSOCIATION to support the launch of OTC Nicorette, the company announced April 17. SmithKline Beecham has awarded the ALA's national office an unrestricted grant to cover the cost of establishing the program and has made a "generous" donation of funds to ALA's education and operations programs, the association said. Nicorette nicotine replacement therapy gum was approved by FDA for over-the-counter marketing on Feb. 9 ("The Tan Sheet" Feb. 12, p. 4); the product was expected to be on-shelf by April 18.