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In Brief: PLMA shopping survey

This article was originally published in The Tan Sheet

Executive Summary

PLMA shopping survey: Half of consumers surveyed said they purchase private-label OTC products in drug stores, 24% buy them in discount stores, 20% in supermarkets, and 1% each in convenience stores and club stores, the Private Label Manufacturers Association said in its report on "how consumers rate retail formats and the store brands They Sell." PLMA hired the Gallup Organization to conduct the study. Gallup interviewed 1,003 respondents aged 18 and up who identified themselves as the primary shopper in the household over the telephone in September...
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