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Chattem extends pHisoderm line with antibacterial soap; Flex-all makeover under way.

This article was originally published in The Tan Sheet

Executive Summary

CHATTEM INTRODUCING pHISODERM ANTIBACTERIAL HAND SOAP in May, backed by "heavy" advertising and promotional spending, the company said April 1. Chattem plans to link the antibacterial soap with the "medical heritage" of the pHisoderm facial cleanser, the company noted. The Chattanooga, Tenn.-based firm also plans to add an unscented facial cleanser product for sensitive skin to the pHisoderm line in May.
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