Thompson Medical's Aspergel shipping in May; Mentholatum to relaunch Pain Patch.
This article was originally published in The Tan Sheet
Executive Summary
THOMPSON MEDICAL ASPERGEL TOPICAL ANALGESIC BEGINS SHIPPING IN MAY to drug stores and mass merchandisers nationwide. The roll-out will be supported by a $3.6 mil. advertising campaign, according to the company. The campaign, being handled by Grey Advertising, New York, will include TV ads.