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ABC TV bans comparative safety claims on "major health concerns"; networks pull Advil ad.

This article was originally published in The Tan Sheet

Executive Summary

ABC TV BANS COMPARATIVE SAFETY ADS ABOUT "MAJOR HEALTH CONCERNS" from its advertising schedule, the network announced March 8. The broadcast standards division of the American Broadcasting Company made the decision following a recent complaint filed by Johnson & Johnson's McNeil Consumer Products concerning a Whitehall-Robins commercial for Advil ("The Tan Sheet" March 11, p. 4).
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