Extra Strength Tylenol "doctors recommend" claim too "all-encompassing," NAD says.

Executive Summary

McNEIL EXTRA STRENGTH TYLENOL "DOCTORS RECOMMEND" AD CLAIM is too broad and should be modified in future advertising, the National Advertising Division of the Council of Better Business Bureaus recommended in a March 5 Case Report. The watchdog agency took issue with the "all-encompassing quality" of McNeil's claim that doctors recommend Extra Strength Tylenol more than aspirin and ibuprofen for types of pain "from post-surgical pain to headaches." The television ads, created by Saatchi & Saatchi, New York, were brought before NAD by Advil maker American Home Products.