In Brief: Blistex

Blistex: Introduces Anti-Itch Medicated Lotion with Moisturizers. The product contains pramoxine hydrochloride (1%) to relieve pain and itching and dimethicone (1%) to "provide a barrier against moisture loss," Blistex says. It is intended to provide "temporary relief of itching and pain associated with skin irritations, dry, cracked or chapped skin, insect bites, sunburn, minor cuts, minor burns, scrapes and other minor skin itches." The average retail price of the 4 oz. bottle is $5-6. Blistex is planning to promote the lotion to consumers and physicians...