Colgate-Palmolive opens oral care World Wide Web site for children and adults.
This article was originally published in The Tan Sheet
Executive Summary
COLGATE-PALMOLIVE ORAL CARE WEB SITE HIGHLIGHTS "PLAQUE MONSTER" game and other activities for children. Developed by Colgate in conjunction with Young & Rubicam and Organic Online, the site also includes consumer, professional and financial information, the company announced Feb. 5. Oral care information presented at the site is reviewed for accuracy in-house.