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Colgate-Palmolive opens oral care World Wide Web site for children and adults.

This article was originally published in The Tan Sheet

Executive Summary

COLGATE-PALMOLIVE ORAL CARE WEB SITE HIGHLIGHTS "PLAQUE MONSTER" game and other activities for children. Developed by Colgate in conjunction with Young & Rubicam and Organic Online, the site also includes consumer, professional and financial information, the company announced Feb. 5. Oral care information presented at the site is reviewed for accuracy in-house.





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