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In Brief: CIBA Vision

This article was originally published in The Tan Sheet

Executive Summary

CIBA Vision: Pure Eyes soft contact lens care system shipped to chain drug and food stores in January. The components, sold separately, are a cleaner/rinse solution and a hydrogen peroxide disinfectant/soaking solution. The disinfectant is packaged with a lens case containing a built-in neutralizer. CIBA is distributing free starter kits through eye care professionals, promoting the product with a Caribbean sweepstakes, and running one- and two-page ads in trade and professional publications...
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