In Brief: CIBA Vision
This article was originally published in The Tan Sheet
Executive Summary
CIBA Vision: Pure Eyes soft contact lens care system shipped to chain drug and food stores in January. The components, sold separately, are a cleaner/rinse solution and a hydrogen peroxide disinfectant/soaking solution. The disinfectant is packaged with a lens case containing a built-in neutralizer. CIBA is distributing free starter kits through eye care professionals, promoting the product with a Caribbean sweepstakes, and running one- and two-page ads in trade and professional publications...