Staff model HMOs represent best target for marketing OTCs, Sandoz exec says
This article was originally published in The Tan Sheet
Executive Summary
OTCs AND MANAGED CARE: STAFF MODEL HMOs REPRESENT BEST TARGET for marketing OTC drugs to managed care organizations, San-doz Product Manager-Professional Marketing Walt Sandulli suggested at a Jan. 24-26 conference on OTC Products in Managed Care sponsored by Global Business Research and held in Orlando, Fla. "Staff model HMOs tend to have a lot of control [over physicians] so they can do a lot...to really effectuate utilization of your product," Sandulli said.