Whitehall-Robins Orudis KT TV ads emphasize relative potency.
This article was originally published in The Tan Sheet
Executive Summary
WHITEHALL-ROBINS TOUTING ORUDIS KT COMPARATIVE POTENCY to other OTC analgesics in introductory ads for the recent Rx-to-OTC switch. Whitehall's television advertisements, which began Nov. 9, stress Orudis KT's strength, calling it "the potent medicine for pain."