In Brief: Yeast-Guard
This article was originally published in The Tan Sheet
Executive Summary
Yeast-Guard: Lake Consumer Products announces "an aggressive national print and radio advertising campaign" for its homeopathic vaginal suppositories to kick off this month and continue into 1996. The print ads will tout the product as "an affordable way" to relieve "feminine burning and itching" and as "a safe, gentle approach that's an alternative to a chemical treatment"...