In Brief: Excedrin Extra-Strength Geltabs
This article was originally published in The Tan Sheet
Executive Summary
Excedrin Extra-Strength Geltabs: Are the "first ever gelcoated aspirin or aspirin-containing pain reliever," Bristol-Myers Squibb says Nov. 2. Available in 20- and 40-count sizes priced at a suggested $3.29 and $5.29, respectively, the line extension contains the active ingredients 250 mg acetaminophen, 250 mg aspirin and 65 mg caffeine, the same composition as Excedrin Extra-Strength tablets and capsules. Bristol notes that a U.S. patent for the gelcoating process is pending. The firm introduced aspirin-free Excedrin geltabs earlier this year ("The Tan Sheet" July 3, p. 8)...