In Brief: Cold-Eeze
This article was originally published in The Tan Sheet
Executive Summary
Cold-Eeze: The Quigley Corp. begins a series of drive-time radio spots on Oct. 22 announcing that Cold-Eeze zinc-containing homeopathic product can "stop a cold in its tracks." The remedy can "help prevent" and "relieve the symptoms of" the common cold, the ads assert. The campaign was developed in-house with a $100,000 budget. Cold-Eeze is carried by several major drug chains and wholesalers, including Walgreens and Cardinal Health...