In Brief: Wyeth-Ayerst
This article was originally published in The Tan Sheet
Wyeth-Ayerst: Bonamil Infant Formula adding Ready to Feed and Concentrated Liquid forms to the line. Bonamil is said to be a "lower-cost alternative" to Ross Labs' Similac. The 32-ounce Ready to Feed formula is $2.45 suggested retail, and the 13-ounce Concentrated Liquid is a suggested $1.69. Comparable sizes of Similac are $3.54 and $2.45, respectively, based on A.C. Neilsen February data, the company says. Bonamil powder was introduced a year ago ("The Tan Sheet" Oct. 31, 1994, p. 16)...
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