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Vitamin sales in mass merchandisers rise 21% in 12 months ended June 30 -- IRI.

This article was originally published in The Tan Sheet

Executive Summary

VITAMIN SALES IN MASS MERCHANDISERS RISE 21% to $397.6 mil. in the 12-month period ended June 30, according to data from Information Resources, Inc. Dollar sales of vitamins in mass merchandisers grew at more than twice the rate of growth than in drug stores (up 8%) or food outlets (up 9%). The data was presented by IRI VP Mike Sinco at the Council for Responsible Nutrition annual meeting in Lake Tahoe, Calif. on Sept. 19.

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