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J&J First Aid medicated powder superior absorbance claim substantiated -- NAD.

This article was originally published in The Tan Sheet

Executive Summary

J&J FIRST AID MEDICATED POWDER SUPERIORITY CLAIM SUBSTANTIATED, the National Advertising Division of the Council of Better Business Bureaus ruled in a case report published Sept. 18. NAD disagreed with Gold Bond Medicated Powders manufacturer Martin Himmel Inc., which asserted that trade ads claiming the superior absorbency of Johnson & Johnson Consumer Products' First Aid Maximum Strength Medicated Powder are not truthful and accurate. NAD initiated the review by letter on June 26.

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