Bristol-Myers Products launches Excedrin headache consumer resource center.
This article was originally published in The Tan Sheet
Executive Summary
BRISTOL-MYERS ESTABLISHES EXCEDRIN HEADACHE INFORMATION CENTER to provide consumers with multimedia sourcing of information on headache pain management. Launched in conjunction with the International Headache Congress in Toronto on Sept. 15, the center further emphasizes Bristol-Myers' positioning of Excedrin as "the headache medicine."