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LifeTrend to modify PrePatch smoking cessation kit ads following NAD inquiry.

This article was originally published in The Tan Sheet

Executive Summary

LIFETREND TO MODIFY ADS FOR PREPATCH SMOKING CESSATION PREPARATION KIT to take into account concerns raised by the National Advertising Division of the Council of Better Business Bureaus, NAD said in an Aug. 29 case report. NAD recommended that LifeTrend modify its claims that "tests prove seven out of 10 quit" after using the kit and that "one million smokers have already used this successful method in Europe."
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