OTC label warnings catch attention of 21% of consumers in CFH survey.
This article was originally published in The Tan Sheet
Executive Summary
OTC LABELS: 21% OF CONSUMERS POLLED ARE AWARE OF WARNINGS on product labeling, according to a telephone survey recently conducted by the New York-based Wirthlin Group for the Council on Family Health. The survey polled 1,006 adults about their use of OTC drug products and labels. The survey found that 21% of adults, when asked to recall information listed on OTC product labels they had used in the past, remembered that the labels included warning messages.
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