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Consumer OTC Drugs

Mead Johnson's consumer launch of Boost nutritional/energy drink set for mid-September.

This article was originally published in The Tan Sheet

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  • The Tan Sheet

Executive Summary

MEAD JOHNSON LAUNCHING BOOST NUTRITIONAL/ENERGY DRINK in mid-September in grocery and drug stores. The new nutritional drink, aimed at "healthy, active" adults aged 35 years and older, is low-fat, milk-based, lactose-free and contains 25 vitamins and minerals, including beta carotene and 100% of the Daily Value of vitamins C and E.
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This copy is for your personal, non-commercial use. For high-quality copies or electronic reprints for distribution to colleagues or customers, please call +44 (0) 20 3377 3183

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