Mead Johnson's consumer launch of Boost nutritional/energy drink set for mid-September.
This article was originally published in The Tan Sheet
Executive Summary
MEAD JOHNSON LAUNCHING BOOST NUTRITIONAL/ENERGY DRINK in mid-September in grocery and drug stores. The new nutritional drink, aimed at "healthy, active" adults aged 35 years and older, is low-fat, milk-based, lactose-free and contains 25 vitamins and minerals, including beta carotene and 100% of the Daily Value of vitamins C and E.