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Bausch & Lomb drops Opcon-A comparative ad claims after Ciba NAD challenge.

This article was originally published in The Tan Sheet

Executive Summary

BAUSCH & LOMB DISCONTINUES CERTAIN OPCON-A EYE DROP ADS following a written agreement with Ciba Vision, which manufactures Vasocon-A eye drops. According to a recent case report issued by the National Advertising Division of the Council of Better Business Bureaus, Ciba took issue with print and television ads for Bausch & Lomb's Opcon-A that claimed that Opcon-A is "the only eye drop that relieves both redness and itching" and that "no other eye drop calms and clears your eyes like new Opcon-A." Ciba filed a complaint with NAD about the Bausch & Lomb claims.

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