Chattem putting a new face on pHisoDerm with $6 mil. TV ad campaign.
This article was originally published in The Tan Sheet
Executive Summary
CHATTEM BACKING PHISODERM RELAUNCH WITH $6 MIL. in TV ad spending for July through November, according to the company. The 15- and 30-second national television spots will highlight updates to the skin cleansing and conditioning line such as reformulation and repackaging. The relaunch follows Chattem's acquisition of marketing rights to pHisoDerm in the U.S., Canada and Puerto Rico from Sterling Winthrop in June 1994 ("The Tan Sheet" June 27, 1994, p. 7)