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In Brief: "Mr. Yuk"

This article was originally published in The Tan Sheet

Executive Summary

"Mr. Yuk": Procter & Gamble launches "A Parent's Guide to Household Medicines and Childhood Safety" featuring "Mr. Yuk," a green scowling face that serves as a poison prevention symbol. The guide includes an educational brochure for parents, an instructional activity booklet for children, a list of all U.S. regional poison control centers and adhesive stickers of Mr. Yuk. The guide notes that it is available courtesy of the Vicks family of OTCs and the new Aleve pain reliever...





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