Pink Sheet is part of the Business Intelligence Division of Informa PLC

This site is operated by a business or businesses owned by Informa PLC and all copyright resides with them. Informa PLC’s registered office is 5 Howick Place, London SW1P 1WG. Registered in England and Wales. Number 8860726.

This copy is for your personal, non-commercial use. For high-quality copies or electronic reprints for distribution to colleagues or customers, please call +44 (0) 20 3377 3183

Printed By

UsernamePublicRestriction
UsernamePublicRestriction

UMI modifying ads for ChromaTrim-100 chromium picolinate gum following NAD review.

This article was originally published in The Tan Sheet

Executive Summary

UMI TO MODIFY AD CLAIMS FOR CHROMATRIM-100 CHROMIUM PICOLINATE GUM following a review of the company's print advertising by the National Advertising Division of the Council of Better Business Bureaus. According to a recent NAD "case report," Universal Merchants, Inc. said it is "in full agreement with NAD to change its advertising regarding" clinical efficacy and safety claims for ChromaTrim-100 presented in print ads that appeared in the September 1994 issue of GQ magazine. The ads, developed in-house, came to NAD's attention via its routine monitoring program.
Advertisement

Topics

Advertisement
UsernamePublicRestriction

Register

PS083776

Ask The Analyst

Please Note: You can also Click below Link for Ask the Analyst
Ask The Analyst

Your question has been successfully sent to the email address below and we will get back as soon as possible. my@email.address.

All fields are required.

Please make sure all fields are completed.

Please make sure you have filled out all fields

Please make sure you have filled out all fields

Please enter a valid e-mail address

Please enter a valid Phone Number

Ask your question to our analysts

Cancel