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Principal display panel necessary to communicate marketing info -- NDMA chairman.

This article was originally published in The Tan Sheet

Executive Summary

PRINCIPAL DISPLAY PANEL NEEDED BY MANUFACTURERS TO COMMUNICATE MARKETING INFO, Nonprescription Drug Manufacturers Association Chairman Robert Donovan declared in remarks to the association's annual marketing seminar in New York City on Jan. 24. "Forcing too much information on the principal display panel -- information that is now on the side or back panels -- would reduce the consumer's ability to identify brands of choice from among the product options on retail shelves," the Sandoz exec said.
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