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OTC toll-free information number advocated by consumer representative.

This article was originally published in The Tan Sheet

Executive Summary

OTC TOLL-FREE INFORMATION NUMBER is advocated by Lorie Rice, University of California School of Pharmacy, as an additional way to educate consumers on over-the-counter product information. Speaking at the Drug Information Association's Jan. 18 workshop on OTC drug labeling and consumer communication, Rice stated that "800" telephone numbers can offer "immediate access to necessary, interactive information." Labels, she noted, "by their very nature have inherent limitations."
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