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CCA INDUSTRIES LAWSUIT SEEKS CORRECTION OF ADA TOOTH WHITENER VIDEO

This article was originally published in The Tan Sheet

Executive Summary

CCA INDUSTRIES LAWSUIT SEEKS CORRECTION OF ADA TOOTH WHITENER VIDEO news release that includes shots of CCA's Plus+White products. The lawsuit was filed Dec. 14 in the U.S. District Court in the Southern District of New York against the American Dental Association and Orbis Broadcast Group, which produced the video. The suit seeks "written and oral statements for broadcasting through equivalent channels of distribution that correct the misrepresentations about CCA's products that are contained" in the video, which ADA released to 700 newsrooms on Dec. 2.
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