Private Formulations
This article was originally published in The Tan Sheet
Executive Summary
Introduces senior-friendly, easy-open packaging for its 200 mg ibuprofen coated tablets (72 count), extra strength 500 mg acetaminophen caplets and gelcaps (72 count), non-aspirin nighttime pain reliever caplets (80 count), and extra strength enteric-coated 500 mg aspirin tablets (100 count). The company will launch a private-label version of Benadryl complete allergy medicine dye-free liquid caps (diphenhydramine HCl 25 mg) in a 24- count SKU under its Health Cross control label in February 1995. PFI will introduce equivalents to Tylenol flu (20 count) and Tylenol flu nighttime gelcaps (10 count) in December 1994 and February 1995, respectively. Also debuting in February 1995 is PFI's version of Tylenol children's chewable cold tablets in grape flavor, and three private-label products modeled after Alka- Seltzer Plus liquid gels -- cold & cough liquid caps, cold relief liquid caps, and cold relief for nighttime liquid caps