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LAKE PHARMACEUTICALS LAUNCHING ADVANTAGE 24 SPERMICIDE GEL

This article was originally published in The Tan Sheet

Executive Summary

LAKE PHARMACEUTICALS LAUNCHING ADVANTAGE 24 SPERMICIDE GEL with consumer and trade print ads beginning this fall. Introductory radio and television ads are scheduled to start late in the first quarter of 1995. Shipments of the Advantage 24 Bioadhesive Contraceptive Gel began Sept. 1 and the product is expected to be in national distribution within the next month. Lake said it has budgeted $1.5 mil. for print, radio and TV ads for the product in 1995.

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