NAD INQUIRY INTO "ONE-STEP" PREGNANCY TEST CLAIMS
This article was originally published in The Tan Sheet
NAD INQUIRY INTO "ONE-STEP" PREGNANCY TEST CLAIMS made by three companies, Johnson & Johnson's Advanced Care Products division, Becton Dickinson and Quidel, resulted in assurances by the companies that future claims will take into consideration concerns expressed by the National Advertising Division (NAD) of the Counsel of Better Business Bureaus. NAD investigated claims made for the firms' home pregnancy tests at the prompting of Warner-Lambert, marketer of the e.p.t. one-step Early Pregnancy Test.
You may also be interested in...
Perrigo promotes in pricing, planning
Combe sells most of its OTC brands
Finalization of a settlement between the Federal Trade Commission and Rexall Sundown regarding unsupported cellulite treatment claims for the firm's Cellasene dietary supplement hinges upon approval of two related class action settlements pending in California and Florida, according to FTC