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NAD INQUIRY INTO "ONE-STEP" PREGNANCY TEST CLAIMS

This article was originally published in The Tan Sheet

Executive Summary

NAD INQUIRY INTO "ONE-STEP" PREGNANCY TEST CLAIMS made by three companies, Johnson & Johnson's Advanced Care Products division, Becton Dickinson and Quidel, resulted in assurances by the companies that future claims will take into consideration concerns expressed by the National Advertising Division (NAD) of the Counsel of Better Business Bureaus. NAD investigated claims made for the firms' home pregnancy tests at the prompting of Warner-Lambert, marketer of the e.p.t. one-step Early Pregnancy Test.

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