Tylenol Extended Relief
This article was originally published in The Tan Sheet
Executive Summary
TV ads for McNeil's new longer-lasting analgesic product debuted the week of July 25. The ads feature the tagline "A full day's work deserves a full day's relief." Tylenol Extended Relief is being promoted as providing "up to eight hours" of relief. McNeil is understood to be supporting the line extension with $40 mil. in national TV and print advertising ("The Tan Sheet" July 25, p. 7)