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AHP CHALLENGES PROCTER-SYNTEX' ALEVE LONGER ACTING CLAIMS

This article was originally published in The Tan Sheet

Executive Summary

AHP CHALLENGES PROCTER-SYNTEX' ALEVE LONGER ACTING CLAIMS in a lawsuit filed Aug. 8 in New Jersey federal court. American Home Products is charging Procter-Syntex with making "untrue and misleading statements and distortions" that promote Aleve as "providing strong relief for 12 hours and providing longer pain relief than Advil." AHP, parent company of Advil marketer Whitehall-Robins, names Procter & Gamble, Syntex USA and Procter- Syntex Health Products in the lawsuit, which alleges violations of the Lanham Trademark Act and the common law of unfair competition.
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